When you first start an online business, marketing is one of the major challenges. There are so many questions. How do you get traffic? How do you get ranked in the search engines? How do you turn this traffic into income? There is one major action that separates rookies from the experienced and successful internet marketers. Learn how not knowing email marketing makes you a rookie.

It Starts With Traffic

It takes a large amount of work to get people to even visit your website. It is like building a new store in the mall. You may have the greatest product in the world but no one knows that you are there. Until you can convince them to come see you then you can’t demonstrate the value that your product offers. There are many ways to get traffic. You need to create content that draws them in, get backlinks to your site, and set yourself up as an authority. There are many great articles about this.

It Is All About Relationships

What we want to delve into here is what you do with the traffic once you get it. Just like our new store in the mall, once people start coming in the “door” then you want to be able to build a relationship with them. Studies have found that the average web visitor spends less than 2 minutes on a website, even if they find the information they are looking for. They come to site, find the information then were looking for, and move on to something else.

You Need To Convert This Traffic

You need a way to build relationships with them. You want to turn these “lookie lous” into long term customers. This is called conversions. The amount of people that visit your site versus those who buy is called a conversion rate. The majority of people that visit your site will not buy anything or click any ads the first time. They don’t trust you yet. You haven’t built that relationship yet.

Enter Email Marketing

This is where email marketing separates the boys from the men. Highly successful internet marketers understand the opportunity that an email list offers. It allows you to collect the names and email addresses of visitors. They still may not take any action that makes you money right away. But, they are giving you permission to keep in contact with them. By providing additional information that is of interest to them then you keep their attention. You also can let them know about special offers, sales, etc.

Offer a Freebie

So, how do you get people to happily signup for your list? This is actually easier than it sounds. Like the Godfather would say, “Make them an offer they can’t refuse.” Offer them something for free that they won’t walk away from. This can be an eBook, a freebie, a newsletter, or many other items that entice them. In return for the freebie, they are required to sign up. For example, when the click to download the eBook then they are asked for their name and email address. This is a very effective way to build your email list.

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