The thought is that it takes a large investment to start a small business. Technology has greatly changed this. In greater numbers, people are turning to the internet to make their purchases. More suppliers are offering drop shipping which limits the need to keep large amounts of inventory. If you are thinking about small business then consider how ecommerce software can benefit small business.
Let’s take Angelique Lingerie as an example. They offer full figure intimates to their customers. Rather than stock all of their own inventory, they could drop ship at a much lower upfront cost. When to switch from drop shipping to having your own inventory is a business decision to make once you’re more established. Read on for additional tips.
Lower Initial Cost
Ecommerce software has become less expensive. Some aspiring small business owners shy away from these options. They have the old saying, “you get what you pay for” in mind. This is a true statement. What it doesn’t take into account is why these software solutions have gone down in price.
The price drop is due to sheer supply and demand. There are thousands, if not millions, of people wanting to start online stores. There are also hundreds of companies that offer ecommerce solutions. The decrease in price doesn’t signal lower performance. It only reflects the competition.
There are some that think about ecommerce software as simply adding a shopping cart to your website. But, they actually are full service solutions that do much more. They can help you create an online store from scratch, and update your inventory automatically. They supply themes that you can use to easily change the color and theme. After creating your basic site, you start to add your products.
Help Finding Suppliers
Ecommerce software doesn’t stop at helping you build your site. There are also some that have contacts with wholesalers. They are used to dealing with small business. So, their contacts offer drop shipping. This keep you from needing to have a personal warehouse. Your customers order the products and the wholesaler ships directly to the customer. Some will even ship under your company’s name.
Help With Search Engine Optimization
Search Engine Optimization (SEO) is the process of optimizing your site to get found by search engines. This allows you to target keywords pertaining to your products. As your site starts to rank higher for these keywords then you will get traffic that you don’t have to pay for. This is critical to getting higher traffic to your website.
Help With Payment Processing
One of the potential issues with setting up a retail store is setting up a payment processing system. If you build the store by yourself or with an open source system then you will have to integrate this yourself. Full software packages provide wizards that will help you do this. It makes integration simple.
Creating an online retail store is a great way to make money. An online store increases your potential reach. You can reach more people than a traditional brick and mortar store can. It doesn’t need to take thousands of dollars to set one up. If you choose one of the high quality ecommerce software packages available then it can be done very inexpensively. They are meant to make it easy to setup your online store. You only need a minimal amount of technical experience. If you can use an internet browser then you can create an online store.